AMD RESOURCES - OVERVIEW
If you are a journalist visiting this part of our website please also have a look at the Media Kit where you will find logos, graphics, our key messages, press contact details and other useful information.
With your help we are able to generate awareness and understanding of AMD; promote the importance of education, early detection, knowledge of treatment and rehabilitation options; and help preserve vision and improve the quality of life of the millions of individuals affected by AMD.
Medical developments have become big news, with international wire services and worldwide web sources providing a steady stream of story ideas and abstracts. Unfortunately, in the world of wires and webs, there is no mechanism in place for ensuring truth and accuracy, nor quality control. Scientific findings taken out of context, misinterpreted data, announcements of false medical breakthroughs, or unsubstantiated recommendations regarding the latest in AMD treatments and prevention become sources of hopes and expectations raised and then shattered. With the assistance of a core group of prominent scientific advisors, the AMD Alliance International provides up-to-date and quality-assured background information, brochures, alerts, and position statements on AMD and vision loss.
All media enquiries should be directed by email to info@amdalliance.org or by phone to 416 486 2500, extension 7505.

